
The possibilities are endless when it comes to video, and it’s a crime to education that we’re not utilizing it.

To take the best practices from entertainment - those specific techniques that keep people glued to the screen until it ends - and apply it to education. Great content is the only way to get people engaged, and the way to create great educational content is to apply the same innovation curve found in entertainment to education. They watch channels like In A Nutshell.įor education to truly scale, we have to admit that the fanciest UI, the best lecture plans, and the most modern gamification controls won’t bring online education into the 2.0. People no longer watch standard lecture videos to get information. To all that, I say: why would anyone ever create a course, online or otherwise, where you willingly accept that 85% of your students will get too bored to finish the course?īottom line: the current content is not engaging enough, and any justification of the horrible course completion rates is just an excuse for mediocrity.

That’s one person, in front of a lectern, looking at a camera, reading a teleprompter. We accept the fact that the main medium for delivering online education is a video of a recorded lecture. Education should be so uplifting, so binge-worthy, and so damn entertaining, that it should keep you up all night, learning - and in the end, change your life for the better.Īnd yet nobody else thinks of online education this way. At Jumpcut, we believe that education should not be a means to an end. Education, intrinsically, isn’t binge-watchable. Entertainment is about entertaining education is about educating. Your argument is probably: education is a different beast. Why should education be any less captivating than other forms of entertainment?
